Philips One Rebrand & Brand Book
CD - Katie Bernheisel, ACD - Trey Wright, Sr. CW - Clay Knight, AD - Ingrid Tank
Branding / Illustration / Art direction
TPN was tasked with rebranding and repositioning Philips One within the Philips Oral Health Care portfolio. With its unique role in the lineup, the goal of this brand book is to establish Philips One as the starting point in the shopper’s journey—wherever that journey may lead.
One is built for whatever’s next—from a trip home for the holidays to a jet-setting journey—so that’s the story we’ll tell. We’re always on-the-go with an ultra-portable case, and we keep style up front with a sleek design that not only works as good as it looks but looks good with you.
You’re not standing still—so why should your toothbrush?
3, 2, One—Go!
